Data is only powerful when it's actionable. We turn your mobile data — attribution signals, in-app events, user journeys, and behavioral patterns — into clear insights that drive smarter campaign decisions and higher ROI.
Every data point tells a story. We help you read it.
End-to-end attribution tracking from first ad impression to in-app conversion. Integrate with AppsFlyer, Adjust, Branch, Kochava, and Firebase. Multi-touch attribution models (last click, first click, linear, time decay, data-driven) to understand the true contribution of each channel.
Track user behavior over time by install cohort — day 1, day 7, day 30 retention, ARPU by cohort, feature adoption rates, and churn prediction. Identify which acquisition channels deliver users with the highest lifetime engagement and revenue.
Machine learning models that predict user lifetime value at install time based on early behavioral signals. Use LTV predictions to bid higher for high-value user segments and automatically adjust campaign targeting.
Visualize the complete path from ad click through onboarding to conversion and retention. Identify friction points in the conversion funnel where users drop off and recommend UX improvements to boost conversion rates.
Identify and filter fraudulent installs, click injection, SDK spoofing, and install farms. Detailed fraud reports showing suspected fraud by publisher, device, and traffic source — helping recover wasted ad spend.
Real-time, branded dashboards in Looker Studio or Tableau showing the KPIs that matter most to your C-suite — ROAS, CAC, LTV, retention rates — updated every 15 minutes with automated daily email reports.
Different attribution models answer different questions about your marketing funnel. We help you choose and implement the right approach.
100% credit to the last touch before conversion. Simple to implement but undervalues upper-funnel activities. Industry standard for direct response campaigns.
Credit the first touchpoint that introduced the user to your brand. Best for understanding which channels drive top-of-funnel awareness and initial discovery.
Equal credit distributed across all touchpoints in the user's journey. Gives a balanced view of every channel's contribution to conversion.
Touchpoints closer to conversion receive more credit. Ideal for short sales cycles where recent interactions matter more than early awareness.
40% to first touch, 40% to last touch, 20% distributed across middle touchpoints. Balances acquisition credit with conversion credit.
ML models analyze all conversion paths to determine the actual contribution of each touchpoint. The most accurate model — requires sufficient conversion volume.
Mobile Measurement Partners
Analytics & BI Tools
Fraud Detection