⭐ Authentic Reach

Influencer Marketing

Authentic influence at every scale. We connect brands with the right creators — from niche micro-influencers with hyper-engaged audiences to mega influencers with millions of followers. Fully managed, data-driven, and performance-tracked from brief to final report.

Launch Influencer Campaign Influencer Tiers

Nano

to Mega

UGC

Content Rights

Platforms

ROI

Performance Tracking

⭐

Authentic Creator Partnerships

Real voices. Real audiences. Real results.

Full influencer vetting

Audience authenticity analysis

Brief creation & management

Performance analytics & reporting

Influencer Tiers

The Right Creator for Every Goal

Different influencer tiers deliver different value. We help you identify and mix the right tiers for your campaign objectives and budget.

1K–10K

Nano Influencers

Highest engagement rates (8–15%). Hyper-niche audiences with deep trust. Cost-effective for local campaigns and authentic product reviews.

10K–100K

Micro Influencers

Strong engagement (3–8%). Category specialists with loyal, niche audiences. Our most recommended tier for D2C brands and app launches.

100K–1M

Macro Influencers

Solid reach with moderate engagement (1–3%). Great for brand awareness across specific verticals — lifestyle, gaming, fitness, tech.

1M+

Mega Influencers

Mass reach for brand awareness campaigns. Ideal for major product launches, celebrity partnerships, and national-scale campaigns.

End-to-End Service

Fully Managed Influencer Campaigns

Influencer Discovery & Vetting

We analyze 50+ data points per creator: audience demographics, engagement rate, fake follower percentage, past brand collaborations, content quality, and brand safety checks.

Negotiation & Contracts

We handle all influencer outreach, negotiation, contract drafting, usage rights agreements, FTC disclosure requirements, and payment processing on your behalf.

Brief & Content Strategy

Comprehensive creative briefs that align brand messaging with the influencer's authentic voice. Content guidelines, key talking points, and CTA direction without killing creativity.

Content Review & Approval

We review all content before it goes live for brand compliance, messaging accuracy, quality standards, and legal requirements. Revision rounds managed efficiently.

Campaign Execution & Monitoring

Real-time campaign monitoring — views, likes, comments, shares, saves, and link clicks — with daily performance updates and proactive issue resolution.

Performance Reporting

Comprehensive post-campaign reports covering reach, impressions, engagement rate, earned media value (EMV), cost-per-engagement, and sales/install attribution where applicable.

Content Formats

Every Content Format Covered

Short-Form Video

Instagram Reels, TikTok, YouTube Shorts — the highest reach-per-rupee format for product demos, reviews, and challenge content.

Static Posts & Stories

Curated feed posts and swipe-up Stories with promo codes, UTM links, and strong CTAs. Ideal for product launches and flash sales.

Long-Form YouTube Content

Dedicated YouTube video reviews, tutorials, unboxings, and brand integrations. Evergreen content that drives organic search traffic long after posting.

Instagram Live & Takeovers

Real-time brand engagement through live streams, account takeovers, and Q&A sessions that create immediate FOMO and direct purchase intent.

UGC Content Packages

Authentic user-generated content licensed for your brand's paid advertising use — performs significantly better than traditional studio productions in mobile ads.

Podcast Sponsorships

Host-read audio ads within popular podcast shows. High trust, high completion rates, and a highly engaged listener base with purchase intent.

Influencer Marketing FAQ

We use specialist influencer analytics platforms (HypeAuditor, Modash, Traackr) to analyze each creator's audience quality. We check fake follower percentage (we require <15%), engagement rate versus industry benchmarks, audience demographics matching your target market, engagement quality (real comments vs bot patterns), and historical collaboration performance. We also manually review content quality and brand safety.

We manage campaigns across Instagram, TikTok, YouTube, Snapchat, LinkedIn, Twitter/X, Facebook, and podcast platforms. Our network spans all major niches including lifestyle, gaming, beauty, fitness, tech, food, travel, finance, parenting, and education. We can also work with regional/vernacular language creators in India for tier-2 and tier-3 city campaigns.

Content ownership terms are negotiated upfront. Standard influencer agreements grant posting rights only — the influencer posts on their channel. For usage rights (repurposing content in your own ads), additional UGC licensing fees apply. We recommend securing full usage rights for all content from the start so you can repurpose strong content across your paid social campaigns, where UGC consistently outperforms traditional ad creatives.

Influencer fees vary widely: nano influencers cost ₹5,000–₹25,000 per post; micro influencers ₹25,000–₹2 lakh; macro influencers ₹2–₹20 lakh; mega influencers ₹20 lakh+. We recommend starting with a micro-influencer cluster (10–20 creators) for ₹5–₹15 lakh total, which typically delivers better ROI than one mega influencer post. Our management fee is separate and will be quoted based on campaign complexity.