We optimize Google Ads and manage your account end-to-end with a results-first approach. From campaign structure and bidding to creative testing and budget scaling, every decision is built to improve CPI, CPA, and ROAS.
Every rupee tracked, every conversion attributed. Zero waste.
We offer flexible performance-based pricing models aligned to your specific business goals.
Pay only when a user installs your app. We optimize for quality installs from users most likely to engage, register, and purchase — not just download.
Best for: App developers, gaming, fintech, e-commerce apps
Pay per registration, purchase, subscription, or any defined conversion event. Aligned to your actual revenue goals, not just traffic metrics.
Best for: E-commerce, SaaS, lead generation, subscription services
We optimize campaign delivery to maximize revenue returned per rupee/dollar spent. Full integration with your e-commerce revenue tracking.
Best for: Retail, marketplace apps, high-AOV e-commerce
Drive qualified form fills, sign-ups, and lead submissions. Quality scoring ensures leads meet defined criteria before billing.
Best for: B2B, education, real estate, financial services
CPM buying optimized for performance outcomes. Used for brand awareness campaigns with secondary conversion tracking and optimization goals.
Best for: New brand launches, awareness + acquisition blend
Custom combinations of CPI + CPA, or CPM with CPA guarantees. Designed for brands with complex multi-step conversion funnels.
Best for: Complex funnels, high-value verticals, custom goals
Our ML bidding engine analyzes hundreds of signals per auction — user profile, device, time, context, historical conversion data — to place the optimal bid for each impression.
Test creatives, landing pages, audiences, bids, and scheduling simultaneously. Statistical significance algorithms tell us when a winner is declared so we shift budget fast.
Identify exactly where users drop off in your conversion funnel. We optimize campaigns not just for top-of-funnel actions but for the downstream events that actually generate revenue.
We predict each acquired user's lifetime value at install time, allowing us to bid higher for high-value users and lower for users unlikely to generate meaningful revenue.
Automatically suppress existing customers, already-converted users, and low-quality segments to eliminate wasteful spend and focus every impression on new, high-potential users.
Live campaign metrics updated every 15 minutes — installs, conversions, spend, CPI/CPA, ROAS — with customizable alerts when KPIs deviate from targets.
A rigorous, data-driven process that consistently achieves and exceeds performance targets — typically showing optimization results within 72 hours of launch.
Week 1: Launch & Learn Phase
Gather initial data across all audience and creative variants. No heavy optimization — let the algorithm learn your conversion patterns.
Week 2–4: Optimization Sprint
Pause underperformers, double down on winners, refine audiences and bids. CPI/CPA typically improves 20–40% in this phase.
Month 2+: Scale Phase
Expand winning campaigns to new channels, markets, and audiences while maintaining CPI/CPA efficiency. Introduce new creative cycles.
Define exact CPI/CPA/ROAS targets, conversion events, and audience profiles. Set up attribution and tracking validation.
Choose the optimal mix of channels (mobile, social, search, programmatic) and ad formats based on your industry and audience behavior.
Develop and test multiple creative concepts. Ensure landing pages and app stores are optimized for conversion before spending begins.
Campaign goes live with budget pacing controls. Real-time monitoring detects anomalies and triggers immediate corrective action.
Weekly performance reports with insights, learnings, and next-sprint recommendations. Monthly strategic reviews to align on scale-up plans.