🤖 Automated Intelligence

Programmatic Advertising

Buy the right ad impression, for the right user, at the right price — in milliseconds. Our programmatic buying platform accesses billions of daily impressions across mobile apps, mobile web, CTV, and desktop through tier-1 DSPs and private marketplace deals.

Get Started How It Works

RTB

Real-time Bidding

PMP

Private Marketplace

DMP

Data Management

Bid Response Time

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Intelligent Ad Buying

Billions of impressions. Millisecond decisions. Maximum efficiency.

Tier-1 DSP access

Premium PMP deals

DMP audience sync

Brand safety guaranteed

The Programmatic Ecosystem

How Programmatic Works

Programmatic advertising automates the buying and selling of ad impressions through data-driven algorithms — making every impression smarter than the last.

👤

User Visits App/Site

A mobile user opens an app or website. An ad impression becomes available and triggers the auction process.

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SSP Sends Bid Request

The publisher's Supply-Side Platform sends a bid request containing user data, context, and impression details to multiple DSPs.

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DSP Evaluates & Bids

Our DSP analyzes 100+ signals in <100ms, determines the user's value based on your campaign goals, and places the optimal bid.

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Ad Served Instantly

The winning bid's ad is served to the user. The entire process — from bid request to ad display — takes under 100 milliseconds.

The result: Your ads reach exactly the right users at precisely the right moment — automatically, at scale, and at the most efficient possible price.

Inventory Access

Programmatic Buying Methods

Open RTB (Real-Time Bidding)

Access the open marketplace — billions of mobile and desktop impressions auctioned in real-time. Best for scale and reach, with audience targeting to maintain efficiency.

Private Marketplace (PMP)

Curated, invite-only auctions with premium publishers. Better inventory quality, improved viewability, and stronger brand safety than open exchange buying.

Programmatic Guaranteed (PG)

Fixed-price deals with guaranteed inventory from premium publishers. Combines the targeting capabilities of programmatic with the certainty of direct I/O buys.

Header Bidding

Simultaneously bid across multiple SSPs via header bidding integration, maximizing competition for each impression and giving publishers optimal yield.

Connected TV (CTV)

Programmatic video advertising on connected TVs and OTT platforms. Reach cord-cutters with premium video inventory alongside mobile campaigns.

DMP Audience Activation

Upload your first-party data to our DMP and activate it programmatically across all channels. Build lookalike models from your best customers at scale.

Platform Access

Access to Premium DSP Platforms

We execute programmatic campaigns across all major demand-side platforms, giving you unmatched reach and targeting capabilities.

Display & Video 360 (DV360) The Trade Desk Amazon DSP Xandr (AppNexus) MediaMath Basis DSP Verizon Media DSP Adform InMobi DSP MoPub (Twitter) Unity Ads IronSource Vungle AppLovin MAX Digital Turbine

Programmatic FAQ

Traditional display advertising involves manual negotiation and purchase of specific ad placements on specific websites — you buy site X, section Y, for a fixed period. Programmatic advertising automates this process through real-time auctions where you bid for individual impressions based on who the user is, not just where the ad will appear. This means you can target specific audience segments across millions of sites simultaneously, with automated optimization that improves performance continuously.

Brand safety is enforced at multiple levels: pre-bid filtering through DoubleVerify, IAS, or MOAT to block unsafe inventory; category exclusion lists (adult content, hate speech, misinformation, etc.); publisher allowlists for curated premium-only buying; keyword blocking on contextual placements; and post-campaign brand safety reporting. For the highest brand safety, we recommend PMP deals with pre-vetted publishers.

Programmatic targeting options include: demographic segments (age, gender, income), interest and behavioral segments from DMP data, location targeting (country down to zip/postal code), contextual targeting by content category, device and OS targeting, time-of-day targeting, retargeting based on site/app visits, and custom audience uploads (CRM lists, email lists, device ID lists). For mobile specifically, we can also target by carrier, device type, and mobile OS version.

Open RTB campaigns can start from ₹50,000 ($600) per month, though we recommend ₹2 lakh+ for meaningful scale and optimization. Private Marketplace deals typically require minimum commitments of ₹5 lakh ($6,000) per campaign. Programmatic Guaranteed deals vary by publisher. We'll recommend the right entry point based on your goals and target audience size during the strategy session.